I hate blowing my own trumpet.
But the truth is, our fans really did love us.
They loved me.
They loved my wife.
And they loved our energy.
So how can you replicate that?
It wasn’t because everything was perfect.
It was because we were messy, playful, and real.
That’s what made people feel close to us.
Here’s the reflection doc we used to make it work:
Every Sunday I’d ask myself a handful of questions like this. They weren’t about data or engagement. They were about whether we was showing up in a way that actually connected.
I’ve written down my five questions in a doc below:
Take 10 minutes, go through them now, and you’ll set yourself up to create content people don’t just watch but they feel.
A.R.